Direct listeners to a dedicated website or phone number for more information. Use a clear and concise call to action, such as “Visit Viagra. com or call 1-800-VIAGRA for a free consultation.” This provides immediate access to further details and allows for potential customer engagement.
Website Content and Disclaimers
Your website must include detailed information about Viagra, including potential side effects, contraindications, and warnings. Clearly state that a consultation with a doctor is necessary before using the medication. Include prominent disclaimers like, “Consult your doctor before starting Viagra,” and use FDA-approved language throughout the website copy. Ensure your privacy policy is transparent and readily accessible.
Advertising Standards
Adhere strictly to all relevant advertising standards and regulations set by the FDA and other governing bodies. This includes avoiding misleading claims, guaranteeing results, or targeting specific demographics inappropriately. Maintain accurate and truthful information about the drug’s benefits and limitations. Always review your ad copy thoroughly before airing it to prevent any legal issues.
Monitoring and Response
Actively monitor the response to your ad campaign. Track call volume and website traffic. Establish a process for responding to inquiries and addressing any concerns promptly and professionally. Maintain records of all ad materials and related communications for compliance purposes.
