Check the company’s website thoroughly. Look for a physical address and contact information that’s easy to find. Avoid businesses with only a PO Box or vague contact details.
Investigate online reviews. Search for the coffee brand and related keywords on review sites like Trustpilot and Yelp. Be wary of overwhelmingly positive reviews, especially if they lack detail.
Before You Buy: Verify Claims
Scrutinize claims about weight loss or energy boosts. Look for scientific evidence supporting these assertions. Companies making unsubstantiated promises are often fraudulent.
Examine the price. Is the coffee significantly more expensive than comparable products? High prices, particularly for a product with dubious benefits, signal a potential scam.
Beware of high-pressure sales tactics. If the company uses aggressive marketing strategies urging immediate purchase, exercise caution. Legitimate businesses rarely employ such tactics.
Beware of Guarantees That Are Too Good to Be True
Be skeptical of unrealistic guarantees. Promises of effortless weight loss or miraculous energy gains are red flags. Health improvements typically require sustained effort and lifestyle changes.
Check the company’s registration and licensing. Confirm their legitimacy with relevant authorities. Unregistered or unlicensed companies should raise concerns.
Other Warning Signs
Unusual payment methods, especially requests for unusual forms of payment like wire transfers or gift cards, should be a major warning sign.
Lack of transparency about ingredients. If the company is secretive about its ingredients or manufacturing process, proceed with caution.
